Copy That Converts
Need Help Writing Your Website Copy?
You're not alone — copywriting is often the most overwhelming part of getting your website ready. But it doesn’t have to be.
This guide is here to help you write your website copy with more clarity, confidence, and flow — even if writing isn’t your thing. Whether you love words or feel like you want to throw your laptop out the window, you’ll find guidance, structure, and plug-and-play prompts here to help you get it done.
Wait — What Is Website Copy Anyway?
“Copy” just means the words on your website. It’s everything from the headline at the top of your homepage to the little button that says “Book Now.”
Good copy does more than just describe what you do — it helps people connect with your energy, understand how you can help them, and take the next step with you.
Who Are You Talking To?
Before you start writing, take a breath and imagine your ideal client. The one who lights you up. The one your work is made for.
Your copy is for them — not for “everyone.”
👉 Think about their struggles, dreams, and what they’re Googling at 2am.
👉 Talk to them like a real human, not like you’re writing an academic paper.
What’s the Goal of Your Copy?
The purpose of your copy isn’t to sound clever or “professional.” It’s to:
Help the right people feel seen
Explain what you offer in a way that makes them say “Yes — this is what I’ve been looking for”
Invite them to take the next aligned step (book, buy, enquire, etc.)
That’s it. Connection > perfection.
If You're Overthinking It...
Try this:
“If I had to explain what I do to someone I really want to help — maybe a friend of a friend — how would I say it out loud?”
Start there. Then polish it with a prompt.
✅ What Counts as “Done” Copy
To move forward with your website build, your copy needs to be ready to plug in. That means:
Page-by-page content — for every page on your site (e.g. Home, About, Services, Contact)
Clear headings, subheadings, and calls-to-action — to guide your reader and help me design your site with flow
Delivered in an editable format — such as a Google Doc, Notion page, or Word file
This doesn’t need to be perfect — just structured, complete, and clear enough for us to move forward.
❌ What Doesn’t Count as Done
If your content looks like this, we’ll need to pause before we can proceed:
A general summary with no clear structure or page breakdown
A message like “Can you just write it for me based on this?”
Screenshots, PDFs, or big blocks of unformatted text
💡 Good to Know: Done ≠ Perfect
You’re not handing in a college essay. This is about getting your message into a format that I can work with — and you can refine later.
Think of it as version 1.0. The more structure you give me, the more beautifully I can shape the design around your words.
Use These ChatGPT Prompts to Write Faster (and Easier)
You don’t need to start from scratch.
These AI prompts are designed to help you write clear, magnetic, aligned copy for your website — in your own voice, at your own pace. Just copy, paste, and tweak. You can try each prompt more than once and pick the version that feels most like you.
The more context you give ChatGPT about who you are, what you offer, and who you serve — the better your results will be.
Master Prompt Template
Use this for any section — just tweak the bold bits.
Act as a brand messaging and SEO copywriting expert.
I’m creating website copy for my **[type of business — e.g. spiritual coaching business, energy healing practice, handmade candle store]**.
Please help me write clear, story-based, conversion-optimised copy for the **[insert page or section — e.g. About section, Homepage hero, Services page]** of my website.
My tone is: **[e.g. warm, grounded, spiritual but professional, playful, trustworthy]**.
I want to attract: **[describe your ideal client briefly]**.
Please write in a way that blends StoryBrand principles (problem–solution–transformation), is friendly and human, and includes SEO keywords naturally for:
**[list 3–5 keywords]**
Structure the section with clear subheadings if relevant.
End with a gentle call-to-action.
Section-Specific Prompts
Homepage Hero Prompt
“Act as a brand copywriting expert and help me write the headline and subheading for the top of my homepage. It should grab attention, clearly say what I do and who I help, and speak to the transformation I offer. Use a StoryBrand style. Include a short, engaging call to action. Give a short description of what you do so ChatGPT can keep it in your voice.”
About Section Prompt
“Act as a brand copywriting expert and help me write an ‘About Me’ section for my website. Use a story-driven approach that shares why I do this work, what I bring to the table, and what kind of clients I love working with. Keep it grounded and client-focused — it’s not a résumé. Add a soft call to action at the end.”
Services Section Prompt
“Act as a brand copywriting expert and help me write a services section for my website. I offer [describe your services]. For each one, please write 1–2 short paragraphs that describe the offer clearly, show the transformation it supports, and include an emotional benefit. Use persuasive language but keep it authentic and not salesy.”
Testimonials Prompt
“Act as a brand copywriting expert and help me write or reword testimonials from my clients so they sound natural and build trust. Focus on the transformation they experienced and what made the work powerful or different. Write them in a way that helps potential clients feel seen.”
Call-to-Action Prompt
“Act as a brand copywriting expert and help me write a warm and confident call-to-action for the bottom of my website that encourages people to get in touch or fill in my enquiry form. Keep it friendly and aligned with my tone: [e.g. calm, empowering, magnetic].”
Bonus Prompts
SEO Optimisation Prompt
“Act as a brand copywriting expert and please take the following copy and optimise it for search engines without making it sound robotic or keyword-stuffed. My target keywords are [list keywords]. Keep it natural, warm, and aligned with my tone.”
[Paste your draft copy here]
Voice Consistency Prompt
“Act as a brand copywriting expert and based on the following bio and writing sample, help me rewrite my website copy to stay aligned with my authentic voice:”
[Insert 1–2 paragraphs of past writing that feels like “you”]
Suggested Writing Order (If You’re Feeling Stuck)
Homepage Hero
About Section or page
Services
Testimonials
Call-to-Action
Start small. One section at a time is more than enough.
Need Extra Support?
If you're struggling with writing or shaping your content, I offer:
Voice-note to copy – speak your thoughts and I’ll shape them into page-ready words
Content coaching sessions – where we co-create your copy together
Done-for-you copywriting – limited availability, just ask
Let me know what feels best. There’s no pressure to do this alone.
Final Word
Your website doesn’t need to be a literary masterpiece. It just needs to sound like you.
You’re the heart behind your business — and these words are here to help that heart be heard.
“Tell the story of the mountain you climbed. Your words could become a page in someone else’s survival guide.”
— Morgan Harper Nichols
Let’s build your web portal
Fill in the form below to express your interest.
I’ll be in touch soon with next steps and availability.