Wait. What Is Website Copy Anyway?

“Copy” just means the words on your website. It’s everything from the headline at the top of your homepage to the little button that says “Book Now.”

Good copy does more than just describe what you do, it helps people connect with your energy, understand how you can help them, and take the next step with you.

Do I have to write my own website copy?

Nope.

If you have the budget, working with a professional copywriter can be one of the best investments you make. Great copy doesn't just sound nice, it helps visitors understand what you do, builds trust and encourages the right people to get in touch.

That said, it isn't essential for launching your first website.

If hiring a copywriter means delaying your website for months, I'd encourage you to write your own first version instead. A website with clear, genuine copy is far better than no website at all.

Remember, your website doesn't have to be perfect before it goes live. You can always improve your copy over time as your business evolves and your budget grows.

What does a copywriter do?

A copywriter is someone who specialises in writing content that communicates clearly and connects with your ideal clients. They help turn your expertise into words that are engaging, easy to understand and aligned with your goals.

They're not just writing paragraphs. They're thinking about structure, messaging, psychology, SEO and guiding visitors towards taking action.

Can you write my copy for me?

I can absolutely help shape and refine your website copy, and can include copy support & guidance in your package.

However, I'm not a professionally trained copywriter, so if you'd like someone whose entire expertise is copywriting, I'm happy to introduce you to trusted professional copywriters from my network. Just let me know, and I can put you in touch with someone who suits your project.

When Writing Your Copy Ask, Who Am I Talking To?

Before you start writing, take a breath and imagine your ideal client. The one who lights you up. The one your work is made for.
Your copy is for them, not for “everyone.”

👉 Think about their struggles, dreams, and what they’re Googling at 2am.
👉 Talk to them like a real human, not like you’re writing an academic paper.

What’s the Goal of Your Copy?

The purpose of your copy isn’t to sound clever or “professional.” It’s to:

• Help the right people feel seen

• Explain what you offer in a way that makes them say “Yes — this is what I’ve been looking for”

• Invite them to take the next aligned step (book, buy, enquire, etc.)

That’s it. Connection > perfection.

Make It Clear, Right From the Top

The first thing someone sees on your website, especially your hero section and the first scroll, should clearly answer:

• Who you are

• What you do

• Who you help

It doesn’t need to be fancy. It just needs to be clear.

Think: “I’m a trauma-informed energy healer helping women reclaim their nervous system and reconnect with joy.”

If you’re not sure how to phrase it, try: “I help [who you help] to [outcome or benefit].”
Example: “I help burned-out creatives reconnect with their purpose and feel energised in their work again.”

If a dream client lands on your site, they should know within 5 seconds if they’re in the right place. You can save the depth, nuance, and story for the rest of the site.

Clarity first, magic second. Your uniqueness still shines, even when you’re being direct.

If You're Overthinking It...

Try this:

“If I had to explain what I do to someone I really want to help, maybe a friend of a friend, how would I say it out loud?”

Start there. Then polish it with a prompt if needed.

How much do I need to write?

Less than you probably think.

Each page doesn't need to be packed with text. A few clear headings, short paragraphs and a logical flow are often more effective than long blocks of copy.

Remember, most people don't read websites word for word. They scan. They're looking for answers to their questions as quickly as possible.

A few simple ways to make your copy easier to read:

• Keep paragraphs short.

• Use clear headings to guide people through the page.

• Break information into bullet points where it makes sense.

• Use cards or short sections instead of one long wall of text.

• Highlight the most important information so it stands out.

Think about making your content easy to skim. If someone only spent 30 seconds on the page, would they still understand what you do and whether you're right for them?

One final tip: spend some time looking at websites from successful businesses in your industry.

Don't copy their words. Instead, notice how they present information.

• How much text is on each page?

• Where do they use headings?

• How do they break up longer sections?

• What information do they make most prominent?

• How do they guide you towards taking the next step?

Looking at several well-designed websites will quickly give you a feel for what works.

✅ What Counts as “Done” Copy

To move forward with your website build, your copy needs to be ready to plug in. That means:

• Page-by-page content, for every page on your site (e.g. Home, About, Services, Contact)

• Clear headings, subheadings, and calls-to-action, to guide your reader and help me design your site with flow

• Delivered in an editable format, such as a Google Doc

This doesn’t need to be perfect, just structured, complete, and clear enough for us to move forward.

❌ What Doesn’t Count as Done

If your content looks like this, we’ll need to pause before we can proceed:

• A general summary with no clear structure or page breakdown

• A message like “Can you just write it for me based on this?”. This tells me you’re not ready yet. I can absolutely help you shape your copy, but I’ll need a clear starting point first.

• Screenshots, PDFs, or big blocks of unformatted text

💡 Good to Know: Done ≠ Perfect

You’re not handing in a college essay. This is about getting your message into a format that I can work with, and you can refine later.
Think of it as version 1.0. The more structure you give me, the more beautifully I can shape the design around your words.

🚫 Common Copy Mistakes (And How to Dodge Them)

Just a few little traps to watch for:

• Writing too much, too soon – Aim for clarity before depth. Get the key info out first.

• Using vague phrases – “Empowering transformation through intuitive embodiment” is lovely… but what do you actually do?

• Writing for peers, not clients – Speak to the people who are hiring you, not others in your field.

• Making people think - Your website should be easy to navigate. Visitors shouldn't have to stop and figure out where to click next.

  Keep your navigation and buttons simple and obvious.

  Instead of clever or overly spiritual labels, use words people instantly understand, such as:

  • Services

  • Work With Me

  • About

  • Contact

  • Book a Session

  • Shop

  The same goes for your buttons.

  A button that says Book My Session or Start Here is much clearer than something like Step Into the Portal or Begin the Journey.

  Save the creativity for your brand voice and storytelling. When it comes to navigation and calls to action, clarity almost always wins.

  Where possible, use the same wording throughout your website. If one button says Book My Session, don't make another one say Start Here if they both lead to the same place. Consistency helps visitors feel confident they're clicking the right thing.

  Your website isn't a puzzle for people to solve. Every click should feel obvious.